Dynamic models of advertising competition / by Gary M. Erickson
Dynamic models of advertising competition / by Gary M. Erickson. 2nd ed
Autor Erickson, Gary M.
Izdanje 2nd ed
Nakladnik Boston; Dordrecht; London : Kluwer Academic Publishers , 2003
Materijalni opis vii, 148 str. : ilustr. ; 25 cm
Napomena Bibliografija: str.[139]-144.
Kazala.
Klasifikacijska oznaka 90B60 Marketing, advertising [See also 91B60]
91A80 Applications of game theory
91A23 Differential games [See also 49N70]
90-02 Research exposition (monographs, survey articles)
49N35 Optimal feedback synthesis [See also 93B52]
49N99 None of the above, but in this section
Jezik engleski
Standardni broj ISBN 1-4020-7267-8
Građa Knjigaknjiga
Djelomični sadržaj online Google Books
Google Books

ERICKSON, Gary M.
Dynamic models of advertising competition / by Gary M. Erickson. - 2nd ed. - Boston; Dordrecht; London : Kluwer Academic Publishers, 2003. - vii, 148 str. : ilustr. ; 25 cm
Bibliografija: str.[139]-144. - Kazala.
ISBN 1-4020-7267-8


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